Photographer Jeff Delacruz shares how you can create your own photo studio and take beautiful product photos for less than $50. As you probably noticed, most of these approaches are for category pages and their equivalents. You can also use Photoshop, an image editing tool, to remove the image background and have a standard white background for your product photos. You can clean up your edges with either the “Eraser” tool or with your Magic Wand tool. If you’re handling your store's design tasks, there may be more options to remove image backgrounds than you realize. While product photography will obviously focus on your product, consider what’s going on behind the subject of the image and make sure it enhances - and doesn’t detract from - the product itself. Now we’re going to paint over the distracting background to make your product stand out. With a div, the background image is constrained within the div. Those are Instagram posts. Follow the guidelines provided in the Amazon product image requirements to ensure your product images … To remedy this, we are going to specify our selection using the Pen Tool. WooCommerce uses three types of Product Images for different locations and purposes: 1. If you’re a Mac user, you probably use Preview all the time, but you might not know that it can edit images and remove backgrounds too. To use GIMP, start by loading up the image you want to edit. Removing the background makes your images more consistent, removes distractions, and minimizes file size. Sure, there’s Photoshop, but it’s not the only option. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. Zara sometimes uses dramatic solid colored backgrounds, particularly when the product itself is solid black or white. Don’t get too cheap out there, or the rest of your time and money will be wasted. Whether you want to refine some elements in your image or achieve a more textured background, this tool will help bring your vision to life. For example, with Google Shopping campaigns , your product photos can only have white, gray or lightly colored backgrounds to be shown. Using the Magic Wand, click somewhere on the background of your image. In fact, all Zara’s product pages (as opposed to colorful category pages) feature product images on a neutral background. In most cases, minimalist product photos look their best with a clean, white background as it eliminates any disruptions. There are many different colors, sizes and textures in tiles, so you have lots of room to be creative and experiment. If you need to, you may want to go around the edges with the Eraser tool to clean up any spots that the Fuzzy Select tool missed. Product photos can be a big help for your SEO efforts. Shabby Apple doesn’t just use themed backgrounds for the category pages. ), making it easy to apply edits selectively to only the background or only the subject. Have any more questions about editing product photos? What you should end up with is a selection indicator that looks like marching ants outlining your product. Don’t miss a post. Shabby Apple produces themed collections, like “Blossom Bright” and “Silver and Ice.” All photos of products within the collection share context — they’re shot in the same studio or at the same destination location. For some industries, such as apparel and jewelry, image searches can drive a significant number of sales. Zara avoids that problem by using colored backgrounds mostly with solid black or white products. That allows your customer to get a more complete understanding of your product, and reassure themselves regarding style and fit before placing an order. To select our product and separate it from the background we are going first use our Magic Wand tool to select the general shape of the shoe. Even better, this amazing technology is also available to use with most of our photo editing tools and effects (including Artsy! When you upload the image, the tool automatically detects the background and removes it. If this is the case, you can go to the top of your screen and adjust your tolerance until only the background is selected. Automate your workflow With remove.bg for Windows / Mac / Linux you Once you select your image, you are going to need to add an Alpha channel to the image so you can achieve a transparent background. The bottom line for smaller ecommerce stores like mine is that we go white for the lead image because that’s what channels like Amazon demand. First you need to add a background image to a HTML container. In the online photo Background Changer, simply click on the Eraser and start refining your image. The pen tool is great for curves, so we are going to be using it to go around the sole of the shoe and inside all the sole’s grooves, bumps, and rounded edges. No product background image is going to be the exact same so it’s a matter of playing around with these settings to get it right and get familiar with the different containers and their possibilities. Your email address will not be published. Next, minimize the … Background Burner As the name suggests, the tool burns the background offering a transparent image. Photographing your product on a white background will also give the shadow greater depth. Remove image backgrounds with ease, straight from your browser. Most of the picture is in JPG format. The less formal nature of Instagram, and the way each image is expected to be self-contained, allows for a huge variety of settings. Trend Director uses their own Instagram feed to create a shoppable, constantly updating homepage. Inside the program, your tools for removing the image’s background can be found under the “Select” dropdown menu by clicking the icon in the top left of the markup toolbar. Any divs on a page can have their own background image. Then open the image of the product in it. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds. There is also two ways to make an image cover the entire background. Building and propping a studio location allows you to control light and create consistent images. He has been working in ecommerce for the last 15 years. Well, to start with, probably several thousand dollars a day for just a photographer and model. Remove Background from Image Automatically & Free Vance AI Background Remover uses deep learning and advanced algorithms to remove image background in just 5 seconds. Throughout your website, in emails, on Instagram and other social networks, in a brick-and-mortar store if you have one, in catalogs –– everywhere, really. To set up your studio you need 3 things: a flat surface, a plain background, and a light source. Pen Tool: Our second selection is the pen tool. Even colorful Zara uses neutral backgrounds on their product pages. Shabby Apple’s “Blossom Bright” collection has a consistent themed background matching the brand and collection’s aesthetic. Surface Choose a flat surface in a space with enough room for your background, product, and tripod/smartphone. In that case, an image that’s 2000px wide may work better for you. T… Out of seven million edited product images, about 92% removed the background. Most sellers are worried, quite rightly, about creating color confusion for the customer. It means you can improve, and if your images improve so too will your business! All those square images? for Designers Design as you Main image must not include multiple images of the same single product. The best advice I can give here is to tell you to find the right photographer. You will see areas of the image changing color to indicate your selection. GIMP is a much more powerful image editing tool than either of the options we’ve previously looked at, and is more legitimately a Photoshop alternative. Some shoppers use image search engines to find a product with Don’t make your background too busy, or too different from photo to photo, or it will turn into a distraction. If you’re a Windows user who is now sad that you don’t have access to Preview, don’t sweat it, because we have a little something for you as well. for Ecommerce Product photos free background remover for eCommerce. You can be certain that all the product images with a colored background were shot against a white or gray backdrop, and then colored in post-production. Change an image background in seconds No matter what background your photo currently has, with this template you can easily replace it with a better one. While other light colors like pale blue, pink, and yellow can often work well, white is always a great option to ensure your product is the star against a crisp and clean background. It’s a modern approach with a plethora of benefits. The result will be a perfect outline of your product and we can now remove our background. This tool allows you to draw around your object with a fairly blunt outline, and thus, fairly quickly. In such cases images will stack on top of the next one and the content will aligned verti… 2. Sign up for our weekly newsletter. Get free online marketing tips and resources delivered directly to your inbox. Ensure accurate white balance during photography by using a gray card and adjusting your camera settings. Once you have selected “Instant Alpha” from the markup toolbar (it’s the icon that looks like a magic wand), simply click and drag on the image’s background. If it’s a destination shoot, you’ll need to pay for airfare, accommodations, on-site travel and food for your entire crew. If you’d rather spend your time and money on creative photography in order to brand yourself, consider outsourcing your product image editing. An additional 16% removed the background and opted for transparency, while the bulk of the rest simply stuck with their original background (usually white). Remove backgrounds, crop, align, set margins, and improve your product image consistency. Colorfully patterned products need a neutral background for accurate perception. How to Make Background Transparent in Photoshop [Step by Step Tutorial] Step 01: Use the photos in the layered file First, open Photoshop. The ability to scale up or down with seasonal needs, pay per image, and get processed images back in under 24 hours will simplify your workflow. To do this, go to your Tool Box and select the “Fuzzy Select Tool.” Then, simply begin selecting and deleting the background of the image, adjusting your threshold as needed to keep from deleting part of your product. Whether you need to create a transparent or solid-colored background or replace the background with a new image, this Background Remover is going to be your new go-to. Removing the background makes your images more consistent, removes distractions, and minimizes file size. GIMP is open source image editing software available for free for both OS X and Windows. Whether you’re creating a website for a fashion retailer, a print ad for a corporate service, or a social image for a food product, there’s a background that will work perfectly! First, start with a large brush size to paint around the edges of the image, getting close to the edges of the product but leaving space to come back for detail work. Trend Director uses their Instagram feed like a category page on their homepage. Now it is time to select your background for deletion. Get your product images ready for Amazon, eBay, Shopify, Etsy and other eCommerce platforms using Removal.AI. There is a chance that when you select your background with the Magic Wand tool, it will also select part of your product. A plain white background works well for standard product photos. Lifestyle shots are never the lead image but may feature in the product page and marketing materials. Lets say you have 4 containers with fixed background attachments at the same position. Sign up today and get 3 product images edited for free. With Adobe Stock, you have access to more than 100 million high-quality, royalty-free images including photos, graphics, videos and … If you have to cut corners to save your budget, do it somewhere else –– like shooting locally instead of traveling. Let us future-proof your backend. Background For best Inside the program, your tools for removing the image’s background can be found under the “Select” dropdown menu by clicking the icon in the top left of the markup toolbar. Save my name, email, and website in this browser for the next time I comment. Great tips and tricks you have shared with us about white background product photography . Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Thomas Kragelund is the CEO and founder of Pixelz, a leading product image solutions partner for internet retailers, bloggers, designers, photographers and webmasters worldwide. We preach the advantages of removing the background all the time; we even used to be named “Remove the Background.”. Shooting on-location is considerably more expensive and slower than studio photography. Or if you decide to become a multi-channel seller and include Amazon as a marketplace, one of their image requirements is that backgrounds be pure white (RGB 255, 255, 255). There’s always more to learn, and that’s a good thing. There are approximately 20 million more interesting activities than removing backgrounds by hand. Zara stays neutral for subtle color variations, then goes dramatic again for a solid white product. To begin, we are going to duplicate the background layer. Your email address will not be published. But you might not know how to remove image backgrounds yourself. Adding black foam board to the sides, just outside of the photo, behind the product will create a dark edge on the white product. Think of where your product is used the most when you’re looking for a location for the shoot, or thinking of the environment you wish to create. First, to get the job done, we are going to need to use two different selection tools: Magic Wand: The magic wand tool is going to help us select (outline) the shoe. While the other options on this list are free and therefore lighter on features, Photoshop requires a monthly $10 subscription from Adobe as part of the Creative Cloud suite. Combine a white bounce card at the front and black bounce cards in the back for a more sophisticated lighting setup. We analyzed seven million images and found that 76% had their original background replaced with pure white. But in terms of speed, this is an incredibly fast way to select and remove the background of your image. Whether you remove the background using a free application like Preview, Paint.Net, and GIMP, or professional tools like Photoshop, the fact that you’re working on improving your images means you’re on the right path. Paint.net is an app available online as a free download which offers a fairly wide range of tools, including the ability to easily remove image backgrounds. Tiles. The program then uses that outline to determine where the border is between your object and the background, and selects the objects. … From there, it is a quick click of the delete button, and you are left with just your object and a transparent background. There are plenty of great reasons to shoot on a pure white background and remove it in post-production. When you are finished cleaning up the edges of your image and are ready to save it, you want to make sure you save it as a .PNG file, because a file format like JPEG will cause you to lose your transparency. Calm down: we love white backgrounds, too. Don’t discard the next image you come across with a blah background — just replace it and give your image a new life. I personally loved “Solid Color Backgrounds – Zara”…..the models were also awesome…..want more info like this. With your image loaded up in the program, go to your toolbar and select the “Magic Wand” tool. A He has been working in ecommerce for the last 15 years. Preview has nowhere near the editing power of Photoshop—you’ll only be able to do things like background removal, cropping, and resizing—but, if you’re a Mac user, this is a great, free option that you already have access to. Preview is a native Mac OS X application used to load images and PDFs. Single Product Image is the largest image and refers to the main/featured image on your individual product details page. If you’re itching to try something new, or looking for creative ways to brand your category pages and product images, here are four alternative approaches to white or transparent backgrounds that successful companies are using today. Choosing a white background is a good tip if you’re using your product photos beyond social or your website, and it’s a requirement if you’re using these photos for product listings on Amazon . You will see in our picture that the shoe is selected, but so is some of the background. You’ll be able to use your lookbook images a variety of places. It depends on how you captured and edit your photos exactly. Instant Alpha selects areas that are similar in color and contrast, so this may not be the best tool to use if you have a busy or complicated background image. Glad to see this post here guy and hopping always you’ll share such helpful post with us . Thanks to remove.bg's clever AI Image Zoom using WooThumbs for WooCommerce. It’s also a good way to gain followers to your Instagram feed. Plus, many marketplaces require white or neutral backgrounds for product images, and you really don’t want to reshoot for different channels. If your background color isn’t perfectly consistent, you will likely need to select the background and delete multiple times, adjusting the tolerance as you go. 3. Then background-attachment property defines whether to scroll the image with the content or keep it fixed. Via Pixelz product image report. Image must not contain text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background. Zara likes to mix in solid colored backgrounds on their category pages, alongside traditional white and neutral backgrounds. You can use either fixed or scroll as the value of the background-attachmentproperty. Preview is a native Mac OS X application used to load images and PDFs. Once you get to the actual product page you get a more traditional white or neutral background, along with alternate angle and detail shots. Shots are on-location with models in motion, interacting, styled and propped. Clicking on an image allows you to identify items and navigate to the product page for any product. Now, with your selection perfected, we are going to go delete both the background in the image (simply by clicking the background and pressing “delete”) and the background layer. Background removal is a great first step in optimizing product images for the web. By entering your email, you agree to receive marketing emails from Shopify. Make sure to “save as” a PNG file to keep your transparent background! A lookbook will cost you, but it’s worth it. Hope that helps! Sign up today and get 3 product images edited for free. Note: Never upload an image that’s too large. Let us know in the comments below! It would be much better if you add the shadow on your product with a white background. Your first option is to use the “Smart Lasso” tool. Remove Image Background: 100% automatically – in 5 seconds – without a single click – for free. To do this, go to “Layer->Transparency->Add Alpha channel.” This will tell the program to create a transparent background when you delete the existing one. Costs can get pretty steep in a hurry. Nice post and wonderful photography with white backgroudn tips and tricks here . Even a brand like Free People, selling dresses at a $700 price point, doesn’t use on-location images everywhere. The images aren’t expected to be visually consistent, so long as they stay on brand. Removing an image’s background has a wealth of benefits including easy integration across sales channels, increased attention on your product, and improved page loading speed. Even colorful Zara uses neutral backgrounds on their product pages. Once you have made your selection around the selected background, right click and go to “make selection” and then “subtract from selection” to make a perfect outline around the shoe. First, you can set the background-size to the size of the screen with background-size: 100% 100%; , but this will stretch the image and may distort the image too much. To do this, make a perfect outline around the area of the shoe you want selected (in this case, an outline of the sole of the shoe) and then finish with a circle around the selected background area. If you’re a Mac user, you probably use Preview all the time, but you might not know that it can edit images and remove backgrounds too. You’ll start receiving free tips and resources soon. This makes the image more dynamic than a simple product shot on a white background. On the product page, alternative images have more traditional backgrounds. Once you get to an actual product page, product images have white, transparent, or neutral backgrounds. Ghost Mannequin Photography: A Step-by-Step Guide to Mastering the 3D Effect [Updated in 2020], Product Photo Retouching Techniques to Grow Sales (+ Reinforce Brand Value), The Complete Ecommerce Product Photography Guide to Starting Up, Selling More and Reinforcing Your Brand, How to Build Your Own Ecommerce Photography Studio, A Step-by-Step Guide to High Quality Product Images Shot with Your Smartphone, Purchasing Photo Studio Lights: The Pros and Cons of Continuous, Speedlight and Monolights for Product Photography, How to Add Shadows to Product Images to Increase Sales, Photographing Highly Reflective Products: Light Your Way to More Sales, White Backgrounds Be Gone: How Brands Add Color and Creativity to Product Photography. Once the desired area is selected, use your delete key to remove it. Ideally, your background is either white or another solid color as this will make background removal much easier. Note: Uploading an image does not guarantee that it will be displayed on the product detail page or search pages.Amazon uses algorithms to determine display images. Preview also offers the “Instant Alpha” tool. Product pages contain alternate angles with the same model and background. Use marketplace compliant templates and connect with e-com platforms.
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